Wondering how to identify trending cosmetic products to sell online? If you’re selling products that your customers aren’t passionate about buying, the rest of your efforts won’t matter. It is key to your success to find the right products first.
Commerce Inspector provides product-level insights that include sales volume, launches, and categories. You can identify top brands and track revenue trends, product catalog, best-sellers, web traffic, and more.
This week we’ve identified the top-selling cosmetic brands and their most popular selling products. Check them out!
With over 7M+ views, 500k+ units sold, $6M+ monthly revenue ColourPop is the #1 cosmetics brand — perhaps in part because of its wallet-friendly pricing and 100% cruelty-free positioning. ColourPop was created in Los Angeles in 2014 and has won some of the most coveted beauty awards like the Allure Best of Beauty Award 2019 and Refinery 29 Editors Pick. Here are ColourPop’s top-selling products this past month:
The Big Box of Lippie Pencils has generated over $130k+ in revenue and has sold over 2000 units.
The So Jaded Eyeshadow Palette has generated over $130k+ in revenue and has sold over 3000 units.
With 3M+ views, 80k+ units sold, 1M+ monthly revenue, Morphe holds our second spot for cosmetic brands. The brand was created in Los Angeles in 2008 by artists and influencers, which no doubt helped it grow into its dominant position. Morphe first started with only professional-yet-affordable brushes and due to popular demand scaled into an entire cosmetic brand. Below are Morphe’s top-selling products this past month:
The James Charles Brush set has sold over $130k+ in revenue and over 900 units.
39L Hit The Lights Artistry Palette has sold over $90k+ in revenue and over 4000 units.
With 3M+ views, 20k+ units sold, $500k+ monthly revenue Jeffree star cosmetics comes in third. The makeup line features over-the-top hues and covetable textures created by Jeffree Star himself. Jeffree Star Cosmetics is designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. Checkout Jeffree Star’s top-selling products this past month:
Mini Nudes Bundle 1 (currently out of Stock)
The Mini Nudes Bundle 1 has sold over $80k+ in revenue and over 2000 units.
The Mini Rainbow Bundle has sold over $60k+ in revenue and over 1000 units.
While all three brands focus on different makeup styles the common trend among the best selling products was eye shadow palettes, liquid lipsticks, and brush sets. Given growth rates and changing consumer habits, the online cosmetics industry has massive growth and upside potential. Commerce Inspector trending products can help you predict trends and give your shoppers what they want.