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Top Selling Cosmetic Brands & Their Top Selling Products

Wondering how to identify trending cosmetic products to sell online? If you’re selling products that your customers aren’t passionate about buying, the rest of your efforts won’t matter. It is key to your success to find the right products first. 

Commerce Inspector provides product-level insights that include sales volume, launches, and categories. You can identify top brands and track revenue trends, product catalog, best-sellers, web traffic, and more.

This week we’ve identified the top-selling cosmetic brands and their most popular selling products. Check them out!


With over 7M+ views, 500k+ units sold, $6M+ monthly revenue ColourPop is the  #1 cosmetics brand — perhaps in part because of its wallet-friendly pricing and 100% cruelty-free positioning. ColourPop was created in Los Angeles in 2014 and has won some of the most coveted beauty awards like the Allure Best of Beauty Award 2019 and Refinery 29 Editors Pick. Here are ColourPop’s top-selling products this past month: 

The Big Box of Lippie Pencils 

“The Big Box of Lippie Pencils includes all 40 shades of Lippie Pencils in the cutest crayon box inspired packaging. Perfect for the makeup artist on-the-go or the makeup lover who just needs them all!”

The Big Box of Lippie Pencils has generated over $130k+ in revenue and has sold over 2000 units.  

So Jaded Eyeshadow Palette

“With BIG ideas, come even BIGGER palettes. In collaboration with KathleenLights, introducing our biggest palette ever. 30 super pigmented shades, including the perfect combination of matte and metallic shadows, 1 Super Shock Shadow, and 2 Pressed Glitters. Inspired by crystals and gemstones, create a rich neutral eye or the perfect jewel toned monochromatic look - this palette is everything.”

The So Jaded Eyeshadow Palette has generated over $130k+ in revenue and has sold over 3000 units.  


With 3M+ views, 80k+ units sold, 1M+ monthly revenue, Morphe holds our second spot for cosmetic brands. The brand was created in Los Angeles in 2008 by artists and influencers, which no doubt helped it grow into its dominant position. Morphe first started with only professional-yet-affordable brushes and due to popular demand scaled into an entire cosmetic brand. Below are Morphe’s top-selling products this past month:

The James Charles Brush Set

“Unleash Your Inner Artist. Get all the brushes you need for each step of your makeup routine—plus duplicates of the ones you’ll use the most. Our Morphe Babe and sister, James Charles, curated this 34-piece collection of eye and face brushes, plus a beauty sponge and Custom Tubby. It really is the ultimate collection for creating any look you can imagine.”

The James Charles Brush set has sold over $130k+ in revenue and over 900 units.

39L Hit The Lights Artistry Palette

“You’re gonna make ‘em dance with this ultimate light show. Featuring shades curated by artists and creators who know how to bring the party, this palette is an explosion of blinding brights, hypnotic hues, silk slip toppers, zero-gravity highlighters, and beyond. Swipe ‘em on and see where the night goes.”

39L Hit The Lights Artistry Palette has sold over $90k+ in revenue and over 4000 units.

Jeffree Star Cosmetics

With 3M+ views, 20k+ units sold, $500k+ monthly revenue Jeffree star cosmetics comes in third. The makeup line features over-the-top hues and covetable textures created by Jeffree Star himself. Jeffree Star Cosmetics is designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. Checkout Jeffree Star’s top-selling products this past month:

Mini Nudes Bundle 1 (currently out of Stock)

“Collect all of Jeffree’s best-selling nude Velour Liquid Lipsticks—plus exclusive shade Skin Tight—with this set of pint-sized minis. Perfect for travel, these tiny tubes glide on smoothly, leaving behind bold, full-coverage color that dries to a comfortable and completely matte finish.”

The Mini Nudes Bundle 1 has sold over $80k+ in revenue and over 2000 units.

The Mini Rainbow Bundle

“Introducing the Mini Rainbow Velour Liquid Lipstick bundle! This box set features a rainbow of 8 of our top-selling shades, including a new exclusive color for this set!! Shade names: Diva, RedRum, Flamethrower, Queen Bee, Equality, Breakfast at Tiffany's, Blue Velvet and I'm Royalty!”

The Mini Rainbow Bundle has sold over $60k+ in revenue and over 1000 units.


While all three brands focus on different makeup styles the common trend among the best selling products was eye shadow palettes, liquid lipsticks, and brush sets. Given growth rates and changing consumer habits, the online cosmetics industry has massive growth and upside potential. Commerce Inspector trending products can help you predict trends and give your shoppers what they want.